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Research papers

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 16, 2003
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Citation

Patchen and Webb (2003a, June 16). A full year of audience research with PPM. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-full-year-of-audience-research-with-ppm


Research papers

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Daniël Poesmans, Dominique Vancraeynest
Company: KANTAR TNS Malaysia
June 16, 2003
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Citation

Poesmans and Vancraeynest (2003a, June 16). Measuring brand equity of radio stations in order to predict future listening behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-brand-equity-of-radio-stations-in-order-to-predict-future-listening-behaviour


Research papers

Programming and marketing in a PPM world

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming. It was clear from earlier overviews that the current approach and thinking applied to programming radio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Author: David Rogerson
June 16, 2003
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Citation

Rogerson, D. (2003a, June 16). Programming and marketing in a PPM world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/programming-and-marketing-in-a-ppm-world